Selling placement instead of advice, in a directory companies claim by domain
Legal and immigration advice is a reserved act in Portugal, so the obvious business is closed. Be the reference people check first instead, and sell placement in a directory rather than advice.
The directory is seeded from the IAPMEI certified list, which means entries exist before their owners do. A company has to be able to claim its own row without an account that predates it, so verification happens at the company’s own domain: proof only the real owner can produce. Removal is one click with no reason asked.
The qualifier is eight questions branching to five outcomes, and it answers
first and asks for an email afterwards. Get listed publishes the site’s own
traffic numbers to the person about to pay for a position on it.
Six designed screens in English and European Portuguese, each at its own slug
per locale with paired hreflang. Home is a permanent two-column comparison
with no hero band. The list is an empty state built as a progress report.
The docs still call it Nove Ilhas, its working name.
Inferred: putting the qualifier’s answer before the email gate reads as a deliberate conversion trade-off, but the repo does not say so.